Balmain: The Sibling Campaign

Kyle and Kendall Jenner for Balmain fall 2015. Photo: Balmain

Sisters have always been in style but Parisian brand Balmain is putting them on the map in a major way! For their fall campaign, the designer has decided to showcase fashion’s “it” girls; Kylie and Kendall Jenner, Gigi and Bella Hadid and Joan and Erika Smalls. Let’s face it folks whether you like them or not these girls are some of fashion’s biggest and hottest influencers right now. They have huge Instagram followings and they make every 16-21 year old girl buy everything they are selling.

This campaign is major because it portrays the girls as editorial models instead of reality superstars. The brand itself is one of my personal favorites, they have a way of capturing structure and glam all in one garment. More pictures from the shoot are to be released but for now, I’ll just tease you with these!

Bella and Gigi Hadid for Balmain fall 2015. Photo: Balmain

Joan and Erika Smalls for Balmain fall 2015. Photo: Balmain

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